Imagine the sun-bleached serenity of a beach house blended with the rugged charm of a Western ranch. That’s the essence of Coastal Cowgirl, the interior design trend that’s galloping into homes with a fresh, free-spirited vibe. Equal parts laid-back and bold, this aesthetic is perfect for those who crave a space that feels both grounded and breezy.
What is Coastal Cowgirl?
Coastal Cowgirl is a fusion of coastal minimalism and Western rusticity. Think of it as the lovechild of Malibu and Montana—where sandy neutrals meet weathered leather, and seashells sit comfortably beside cowboy boots.
How Did It All Start?
The Coastal Cowgirl trend originated as a playful, fashion-forward blend of two popular aesthetics: the laid-back, clean look of coastal style (often inspired by beach towns and Southern California living), and the rugged, Americana vibe of classic Western wear. It first gained traction on TikTok and Pinterest, as creators and stylists began combining breezy, beach-ready pieces with cowboy boots, hats, and Western accessories.
How to Design with This Unique Style?
The Right Colors
A key element to this look is the color palette! Stick to a base of creamy whites, sandy beiges, and soft grays, then layer in accents like earthy browns, weathered metalics and ocean blues.
In this example, prepared by the Redecor artists, you can see how the color palette plays a significant role in the ambiance of the design. A blank room that could’ve gone in any direction is now very clearly coastal & cowgirl inspired!
Materials & Textures
This aesthetic thrives on the interplay between natural, tactile elements and a sense of effortless comfort. Linen and cotton are great for a coastal living vibe! Light, breathable, and slightly wrinkled—these fabrics embody the relaxed, sun-drenched vibe of coastal living. Jute and sisal, however, are great for that rustic touch. These coarse, earthy fibers bring in a rustic, grounded texture that nods to Western ranch life. Try to play around with these different materials in your designs this Season! Carpets are a great way to add a warm, cowgirl touch.
In this design created by the Redecor artists, you can see how the pillows add a certain rustic depth to the room, while the upholstery is a more subdued sandy tone.
Wood and Worn Finishes
Driftwood, of course, is a great option for a coastal and organic feel. Its naturally weathered and sun-bleached tones are perfect for furniture accents. Reclaimed or distressed wood can add warmth and character with visible grain, knots and imperfections, which looks wonderful on open shelving and ceiling beams. If you’re not a fan of either, bleached wood can keep the space light and airy while still offering some texture – for example in flooring or paneling.
In this design, we have three different shades of wood – in the art frame, window seal and coffee table, but all of them work together seamlessly to create an effortless look.
Collected, Not Curated
This is a key philosophy behind the Coastal Cowgirl aesthetic—and it’s what gives this style its soul.
In interior design, a curated space often feels meticulously planned, with every item chosen to match a specific theme or color palette. It can be beautiful—but sometimes a bit too perfect or impersonal.
A collected space, on the other hand, feels lived-in, layered, and authentic. It tells a story. It reflects the personality, travels, and experiences of the person who lives there.
Don’t be afraid to mix and match until you create something that feels organic and beautiful, even if it isn’t perfect. This space, for example, could be interpreted as too busy, but it can also feel lived-in with all of its beautiful knick-knacks, with pops of blue for character.
To sum it up, this Season is going to be a wonderful one, a true blend of the relaxed ease of beachside living with the rugged charm of Western style. It’s all about pairing light, airy pieces with classic cowboy elements in the spaces you create. We can’t wait to see all that you’ll design this Season!
What else can you expect this Season?
This season we have a list of exciting themes coming up! From a 4th of July Party, to a Toast to the Coast bachelorette, we have something fun for everyone! Xmas in July is just around the corner, with a wonderful Rodea Retreat – and of course, no Season is complete without the latest issue of Restyle Magazine. We’ll dive into the Slow Living trend, and check out the charm of rural life, and even solve a countryside murder! We can’t wait – and we hope you can’t either! Stay tuned for all the wonderful adventures this month will hold.
